Who is iPEC?

Institute for Professional Excellence in Coaching (iPEC)is a leading coaching certification

organization that trains and certifies professional coaches worldwide. We're building the

technical infrastructure to scale our marketing operations and connect our graduates with

clients.

Contract Summary

We need someone who can audit our current tracking setup, identify what's working and what's

not, build intelligent reporting systems, and develop tools that help our marketing and coaching

teams succeed. This isn't a "follow the spec" role, you'll need to assess what we have,

determine what we need and implement solutions without extensive oversight.

Priorities:

Audit & Optimize Foundation

·       Audit current conversion tracking across all paid campaigns (Google Ads, Meta, Pinterest, Etc.)

·       Assess data accuracy and attribution between platforms and HubSpot

·       Identify gaps, redundancies, or opportunities for improvement

·       Fix any issues discovered (or validate that setup is solid)

·       Document current tracking architecture and data flow

·       Recommend improvements to tracking strategy if needed

Build Intelligence

·       Create HubSpot dashboards showing campaign performance, attribution, ROI

·       Set up automated reporting workflows

·       Implement or enhance lead scoring/quality metrics by source

·       Develop any custom reports needed for campaign optimization

Develop Coach Directory

·       Develop MVP coach directory (searchable, filterable)

·       Integrate with HubSpot (pull coach data, credentials, ELI scores)

·       Create coach profile pages

·       Implement lead capture forms that feed back into HubSpot

·       Basic front-end functionality (clean, functional, user-friendly)

Required Experience:

·       2 to 4 years of applicable experience

·       Managed PPC campaigns for 2-3+ years (Google Ads, Meta, LinkedIn)

·       Audited marketing technology setups and identified gaps

·       Built things in HubSpot beyond basic workflows (APIs, custom properties, integrations)

·       Written JavaScript and SQL

·       Implemented or optimized GA4 and GTM setups

Technical Experience Required:

·       HubSpot: Development experience (APIs, custom objects, workflows, reporting)

·       Analytics: GA4 implementation/optimization, GTM setup, conversion tracking

·       Coding: JavaScript for tracking customization, SQL for reporting, API integration experience

·       PPC platforms: Hands-on campaign management and understanding of platform

tracking requirements

·       Problem-solving: Can assess systems, identify issues, and architect solutions

Nice to have: 

·       Python for automation

·       React or Vue for front-end work

·       Experience with coaching, education, or marketplace platforms

·       Agency background supporting multiple clients' martech stacks

A Few More Details:

·       Diagnostic mindset: You'll start by assessing what we have, not assuming what's broken. We need someone who can objectively evaluate our setup and recommend improvements based on what they find.

·       Impact: Your audit and recommendations will directly shape our marketing technology strategy.

·       Your dashboards will inform budget allocation. Your directory build will create a new revenue stream.

·       Variety: You'll work across auditing, optimization, dashboard development, and product building. Not a "one task forever" role.

·       Flexible based on project phase (may need more during initial audit, varies by

deliverable)